"Refuse To Follow" - Our Mission is to provide the most innovative archery products.
- Integrity is our foundation-both internally and externally
- Respect of each other and people we deal with is a cornerstone of our company
- Listening to our customers, our employees, and our suppliers is what sets us apart from our competition
- Teamwork is driven by our ability to communicate and cooperate together
- Safety - Our products must be safe for the archer to use and we emphasize safety while building them.
- Quality - We strive for the best quality in all of our products
- Customer Service - We have our products available when our customers want them, and provide service with excellence after they have bought them.
- Cost - We leverage lean manufacturing to contain costs and provide value to the consumer.