"Refuse To Follow" - Our Mission is to provide the most innovative archery products. 

  • Integrity is our foundation-both internally and externally
  • Respect of each other and people we deal with is a cornerstone of our company
  • Listening to our customers, our employees, and our suppliers is what sets us apart from our competition
  • Teamwork is driven by our ability to communicate and cooperate together

Business Priorities:

  1. Safety - Our products must be safe for the archer to use and we emphasize safety while building them. 
  2. Quality - We strive for the best quality in all of our products
  3. Customer Service - We have our products available when our customers want them, and provide service with excellence after they have bought them.
  4. Cost - We leverage lean manufacturing to contain costs and provide value to the consumer.