About Us

Australian archery specialists · Since 2012

Built by archers.
For archers.

From your first bow to your next hunting or target setup, Apex Hunting brings together specialist equipment, practical advice and support for the life of your gear.

2012Established in Australia
150,000+Customers served
60+Retail & wholesale partners

How it started

A better way
to get into archery.

Apex Hunting began with a frustrating experience: trying to buy a first bow.

As a beginner, founder Jonas Rohrl found conflicting information, limited guidance and too much emphasis on expensive equipment. He believed getting started should be simpler.

In 2012, he founded Apex around three ideas: make archery accessible, give honest advice and support customers properly after the sale.

Those principles still shape how we work today.

The Apex approach

The right gear.
The knowledge behind it.

Our team includes archers, bowhunters, technicians and product specialists. We combine that experience with equipment from many of the world’s leading archery brands.

Advice that fits you

Your experience, goals and budget matter. We help you choose compatible equipment and understand your setup, whether you’re starting out or refining it.

Workshop expertise

Bow setup, tuning, repairs and diagnostics are part of our everyday work. That hands-on experience informs the products we select and the advice we give.

Support that continues

Questions don’t stop at checkout. We provide technical advice, servicing and replacement parts to help you keep using and maintaining your equipment.

Hands-on, every day

We set them up. Tune them.
Repair them. Shoot them.

Working with bows and arrows every day gives us a practical understanding of how equipment performs, how it fits together and what it needs over time.

  • Professional bow setup & tuning
  • Repairs, servicing & diagnostics
  • Bow & arrow setup advice
  • Workshop support & replacement parts
  • Product testing & evaluation
  • Ongoing technical support

Meet our founder

Jonas Rohrl

Founder · Bowhunter
Archery industry specialist

Jonas has spent more than a decade working professionally in archery. Today, his focus includes product selection, technical direction, manufacturer relationships and representing Apex within the wider industry.

An active bowhunter, fisherman and spearfisher, he remains closely connected to the outdoor lifestyle that brought him to archery in the first place.

From those early beginnings, Apex has grown to serve customers nationwide through our Capalaba store, online shop, workshop and wholesale network.

What we believe

Bigger business.
Same principles.

Make archery accessible.

Beginners deserve proper advice, whatever their budget or experience.

Recommend what’s right.

The right equipment matters more than the most expensive equipment.

Be there after the sale.

Setup, tuning, repairs and ongoing advice are part of the job.

Know the equipment.

We use it, work on it and listen to the people using it.

Keep getting better.

We learn from customers, our team, manufacturers and the wider archery community.

Online & in store

Let’s talk archery.

Choosing your first bow? Working through a setup question? Our team can help you find the next step.

Visit us in Capalaba

Unit 2/178 Redland Bay Road
Capalaba, QLD 4157

1300 883 770
support@apexhunting.com.au

Follow our journey

Bow builds, workshop projects, new products, hunts and life behind Apex.